Sevenstore is a clothing store located in the heart of the Baltic triangle and is known as the hub of a curated mix of innovative designs and fashion houses. They create a community in which admirers of fashion, shoes and accessories can come together and express themselves however they please. The diverse brands offer a retrospective of trends and the ability to harness different aspects of the fashion industry.

 

My class was approached to do a collaboration with the store and photograph their garments.

 

On the sevenstore.com website, it states that the brand represents 'community, technology and expression’. I brought all of these aspects together in a Sevenstore event, which consisted of music, a sale on clothing and the launch of their new app designed by me. I focused on the branding and marketing for this event by creating flyers for the launch of the app.

 

The new app will not only allow customers to buy clothing from Sevenstore, but also put outfits together to see what they look like. Images of each garment will be shown on this feature, and consumers will be able to drag and drop items into a flat-lay to make sure what they are buying looks good together.